Educating Tech Leaders About Best-in-class Services at Catchy
Catchy, a leading developer and ecosystem marketing agency, offered comprehensive strategic and creative services to some of the biggest brands in tech.
I led copy on in-house projects that extended beyond my role as a content marketing manager, applying delicately balanced empathetic-authoritative brand voice pillars to agency materials.
- Produced with the industry-leading talent at Catchy Agency -
AGENCY LOOKBOOK
The mission? Show prospective clients the world-class work being done by elite strategists and creatives. The agency founders asked me to help establish the Catchy tone of voice for our printed portfolio. I shaped the flow, wrote case studies, and edited the copy.
BLOG ARTICLES
We collected deep insights and repurposed them to write free resources. These sampled the value of the agency services, built thought leadership, and helped search engine rankings.
DEVELOPER VOICE
The question was: how can Catchy harness the expertise of the world’s best coders to improve its services? One way was through a developer outreach program. I wrote the landing page content for it
